Finalize - Private Label Email – LinkSquares Help Center

Overview

The private label email feature in Finalize reinforces your company's brand identity and ensures clarity for recipients when sending outgoing emails.

Private label email allows you to send emails that appear to come from your email domain, rather than LinkSquares. The feature creates a more professional appearance and better brand recognition for communication.

Getting Started

Setup of the Finalize private email begins here: Settings/Finalize/Private Label Email
Two required components:

1. Sending Domain - The domain in your email address.

Example:

'@yourbusiness.com'
This is typically your email domain

Note: The user email address domain and the sending domain must match for Private Label Email to function correctly.
If the domains do not match, any email sent will default to the standard email functionality.

2. Mail FROM Domain - This is a subdomain used for technical authentication and bounce handling.
As a best practice, we recommend using a subdomain specifically for emails ending to protect your sender reputation for your primary domain.
Additionally, you can segregate different third-party sending services

Note: The subdomain Must be formatted as: subdomain.domain.com
The feature will not be successful without this specific format.

Example:

mail.yourbusiness.com, noreply.yourbusiness.com
An existing subdomain can be used. Example: mail.yourbusiness.com or noreply.yourbusiness.com) or a new subdomain can be used specifically for this feature.
If creating a new subdomain, it is recommended, but not required, to set up an inbox to handle bounced emails.

Process

1.Provide domain information

Sending Domain: example- yourbusiness.com
Mail FROM Domain: example- mail.yourbusiness.com

2. Add DNS Records to your Domain

Choose Generate DNS Records. This creates the required DNS settings and will automatically download. For more details about the DNS records and how they are used, reference the Technical Reference Examples at the bottom of the page.
Update your DNS records with the DNS records for the domain.
Required: Access to the domain's DNS settings through your domain registrar (like GoDaddy, Namecheap, etc.) or DNS provider.

3. Verification

After you've added the DNS records:

Allow 24-48 hours for DNS changes to fully propagate across the internet
Testing is available: Settings/Finalize/Private Label Email
- Verify DNS
- Status will indicate Pending, Success or Failure

Email Customization

Email customized logos have a maximum size of: 100px x 40px
Logo file formats accepted: png and jpg
Messages can be formatted using simple HTML commands. For line breaks, command will need to be used.
Example of HTML formatted message can be found at the bottom of this article under technical reference examples

Frequently Asked Questions

What if I don't have access to my DNS settings?
- Contact your IT department or Email Administrator, the contact that manages your domain and DNS settings. Share this guide with them and ask for their assistance in adding these records.
How long do DNS changes take to fully implement?
- DNS changes typically take 24-48 hours to fully propagate throughout the internet; however, it could be faster. Expectation: 48 hours
Does this affect my website or existing email?
- No. The DNS records only add authentication for our service to send emails on your behalf. They do not affect your website or your existing email service.
What if the setup does not work?
- Verify ALL DNS records were entered correctly.
- Common issues to review:
  - Typos
  - Using the wrong host/name fields
  - Not waiting long enough for DNS propagation (up to 48 hrs)
- If all the above has been reviewed and verified, reach out to: support@linksquares.com

Technical Reference Examples

Below are technical examples for reference on DNS and HTML email formatting.

Examples below are provided from the actual DNS records and will generate specifically for your Sending Domain and mail FROM domain.

DNS Record Examples

Verification Record

Add a verification token to your DNS provider to prove that you own the domain:
Type: TXT

Host: _amazonses

Value: [Random Verification Token Provided by LinkSquares]

TTL: 3600 (or default)

SPF Record
Add this record to authorize our servers to send email on your behalf:
Type: TXT

Host: [Your MAILFROM Subdomain]

Value: v=spf1 include:spf.amazonses.com ~all

TTL: 3600 (or default)

DKIM Record
Add this record for email authentication. Values provided when DNS records are generated and downloaded in LinkSquares
There will be three (3) CNAME records provided.
Type: CNAME

Host: [provided CNAME name]

Value: [provided CNAME value]

TTL: 3600 (or default)

DMARC Record

Add this record to prevent email spoofing:
Type: TXT

Host: _dmarc

Value: v=DMARC1; p=none; rua=mailto:dmarc@yourbusiness.com

TTL: 3600 (or default)

MX Record

Add this record to specify the email server responsible for receiving email on behalf of a domain
Type: MX

Host: [Your MAILFROM Subdomain]

Value: 10 feedback-smtp.awsregion.amazonses.com

TTL: 3600 (or default)

Mail FROM Domain Configuration with AWS Route 53

The below are for Companies using AWS for domain management ONLY.
Below example for set up Mail FROM Domain in Route 53
Example:

Decide on your Mail FROM subdomain: The subdomain dedicated to email authentication
Log in to the AWS Management Console
- Go to https://console.aws.amazon.com
- Navigate to Route 53 under "Services" or search for "Route 53"
Access your domain's Hosted Zone
- Route 53 dashboard, Hosted zones
- Select the domain: example- yourbusiness.com
Create SPF Record for your Mail FROM subdomain
- Create record
- Record name: Enter your subdomain prefix example: mail
- Record type: TXT
- Value: v=spf1 include:amazonses.com ~all
- TLL: Keep the default or enter 3600
- Create records
Create DKIM (CNAME)
- Each CNAME provided follow these steps
  - Create record
  - Record name: enter name provided, less your domain. Example: k1._domainkey
  - Record type: CNAME
  - Value: the full value provided. Example: k1.dkim.amazonses.com
    - Note: Some DNS providers may not automatically detect fully qualified domain names and will require the trailing dot.
  - TLL: Keep the default or enter 3600
  - Create records
Configure MX
- Create record
- Record name: _amazonses or _amazonses.example.com if your DNS editor specifies
- Record type: TXT
- Value: Enter the full value provided for TXT record for Domain.
  - Note that some DNS providers may require the value to be wrapped in quotes
- Create records

Example Records in AWS Route 53

Note: If using a different Mail FROM subdomain: Example - email instead of mail, use that name instead in the "Record Name" fields

Visual Guide to DNS Configuration

DNS Configuration Diagram

HTML Email formatting

The below HTML example will generate the formatted message content below.
Arial as the primary font, and Sans-Serif as the fallback font.
Noting as in the email customization section for line breaks.

<!DOCTYPE html>

<html>

Hi [Recipient’s Name],

I hope this message finds you well.

I’m writing to ask if you could please review the attached contract at your earliest convenience.

We’d appreciate your feedback on the terms and any revisions or concerns you may have before we proceed.

Please let me know if you have any questions or if there’s a good time to discuss.

Thank you in advance for your time and input.

Best regards,

[Your Full Name]

[Your Job Title]

[Your Company Name]

[Your Contact Information]

</body>

</html>

The above HTML formatted message translates:

Hi [Recipient’s Name],

I hope this message finds you well.

I’m writing to ask if you could please review the attached contract at your earliest convenience.

We’d appreciate your feedback on the terms and any revisions or concerns you may have before we proceed.

Please let me know if you have any questions or if there’s a good time to discuss.

Thank you in advance for your time and input.

Best regards,

[Your Full Name]

[Your Job Title]

[Your Company Name]

[Your Contact Information]

Related to

Overview

Getting Started

Process

Email Customization

Frequently Asked Questions

Technical Reference Examples

DNS Record Examples

Mail FROM Domain Configuration with AWS Route 53

HTML Email formatting

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